Capture Planning & Positioning

Capture planning is a creative art and a critical step in achieving a winning strategy on must-win proposals. Tooke & Smith has established a highly successful and disciplined process for helping our clients develop successful capture strategies. We enhance positioning, teaming, and creative execution approaches by applying in-depth agency/industry knowledge and technical expertise.

  • Go/No-Go Challenge – Before starting the capture process, Tooke & Smith conducts a go/no-go challenge to ensure our clients either have or can build a compelling strategy to achieve winning results.
  • Capture Plan Development – Tooke & Smith developed >200 capture plans to win opportunities issued by dozens of Federal agencies, providing valuable lessons learned and creative tactics.
  • Capture Management – Our highly experienced Capture Managers work with your team to manage, nurture and evolve capture strategies and “think through” the winning solution.
  • Business Development & Client Positioning – Tooke & Smith provides business development support and “creativity in action” to enhance agency positioning, obtain intelligence, and frame the competitive landscape.
  • Teaming Support/Networking – By leveraging our network and established relationships, Tooke & Smith helps you fill strategic gaps through a structured, disciplined teaming process.